Google Knows Your Competitors

This is an approximate demo layout. The actual report will be properly formatted in a Word document. Some technical terms are explained below the report.

Where the term ‘Organic’ is used, it signifies traffic resulting from unpaid Google searches rather than from paid Google Adwords advertisements (normally the top three results on the Google Search page, labelled ‘Ad’).

There are normally ten or more organic Google Search results on Page 1 below the Ads. This is the most effective place to show up on Google Search as the data shows most people do not respond to Google Ads, but regard organic search results are more authentic.

Organic competitor data is dynamic and some shifts in the data occur week on week. The data always provides a number of organic competitors. Normally the selection of the Top 3 organic competitors is clear and evident. Where some ambiguity may exist, an attempt is made to select the most significant competitor in domain rating and traffic volume terms.

Example Report

Client “Some Business”: Website Address, Domain Rating, Organic Traffic

Website Address (Home Page):	https://somebusiness.ie
Domain Rating (DR, out of a possible 100):	27
Estimated Total Visits Per Month (Organic Traffic)	1100

Client “Some Business”

Top 5 Webpages (on Date: DD/MM/YY) (excluding Home Page)	Top Keyword	Organic Traffic
https://somebusiness.ie/somepage1.html	dymo labelwriter 450	30
https://somebusiness.ie/somepage2.html	chair with back support	27
https://somebusiness.ie/somepage3.html	back supports for chairs	27
https://somebusiness.ie/somepage4.html	chair back support	25
https://somebusiness.ie/somepage5.html	thermal paper	25

Top 3 Organic Competitors

Competitor	DR	Total Organic Traffic	Top Page	Top Keyword	Organic Page Traffic
Business A	12	4300	business-a.ie/refill-pads	refill pads	273
			business-a.ie/desk-tidies	desk organisers	260
			business-a.ie/storage-boxes	filing boxes	241
Business B	4.6	3300	business-b.ie/rubber-stamps/custom-stamps.html	personalized stamp	651
			business-b.ie/paper-products/labelling/labels.html	sticker paper a4	284
			business-b.ie/office-supplies/diaries-and-planners/diaries.html	diaries 2022	241
Business C	0.7	3100	business-c.ie/catalogue/furniture/office-environment/footrests-stools/	footrests	214
			business-c.ie/catalogue/office-supplies/desktop-accessories/desk-mats/	mat for desk	55
			business-c.ie/contact	business-b name	51

Explanations

Term	Explanation
Domain Rating (DR)	Google regards links (the technical term is ‘backlinks’) from other authoritative and relevant websites as an important measure of a website’s strength profile. A website’s DR is a measure of the strength of the website compared to the other websites in the rating tool database on a 100-point logarithmic scale. Learn more.
Organic Traffic	The estimated number of monthly visitors that the target gets from organic search. Learn more.
Keyword	A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. Learn more.
Organic Traffic	The estimated number of monthly visitors that the target gets from organic search. Learn more.
Top Page	The list of top pages were the website pages (excluding home page) that had received the most organic search traffic for the particular week. Organic traffic patterns may change over time and hence the top page order might be different on a different date.